How to access google-keyword-planner

How to use Google Keyword Planner (for free)

We all want our website to rank on Google and get more traffic on our sites. For that, we have to maintain a good Search Engine Optimization SEO score.

Now there are several factors that affect SEO score but out of those important factors the main thing that decides whether your website will get traffic or not is selection of KEYWORD.

If you see, there are several tools available on internet which can help you in choosing Right keyword.

(Now the question arises what I mean by Right Keyword?

Right Keyword is nothing but just a Keywords that derives more traffic to a website or you can also say that it is something similar for which people search on internet.)

Some famous Keyword Tools are Google Keyword Planner, Ahrefs Keywords Explorer, Moz Keyword Research.

The good KEYWORD Tools which you find on Google are mostly paid which means you have to spend some amount of money to get access to those keyword tools.

Google Keyword Planner is free to use but for that, you have to run ads on Google which charges money. So indirectly you have to pay money to use Google Keyword planner. But what if I say that you can get Google Keyword Planner for free without running ads.

Yes, you heard it right. You can get access to Google Keyword Planner for free without spending any single rupee. Want to know HOW? Just keep reading the post you will get access to it.

First of all we need to understand what Google Keyword Planner is, then only we can know how to get access to it and use it properly.

Google Keyword Planner is the Keyword search tool from Google itself. It enables its user to know the average traffic that a particular keyword or phrase gets for a month and how much click they will get if they run a runs on Google related to that keyword. When a user searches for some keyword Google Keyword Planner suggests keywords similar to your search.

Now with all this information, I think we all are ready to access Google Keyword Planner.

Note: You must have a Google account. If you don’t have a google account then you must create one before accessing Google Keyword Planner.

How to access Google Keyword Planner for free

First of all search for Google Keyword Planner on Google ( or you can directly click on Google Keyword Planner here, it also redirects you to the same page).

On the top right side you can see the Sign in option.

Either you can Sign in first and then click on Go to Keyword Planner or you can do the vice-versa.

Click on Google Keyword Planner.

google keyword planner

When you sign up you will be redirected top a page as mentioned below.

 Google Ads campaign

The page that open initially, asks you about your main advertising goal.

In this sections there are three options:

  1. Get more calls
  2. Get more website sales or sing-ups
  3. Get more visits to your physical locations

Now the biggest mistake that one does is, they select one of the three options that appear on the screen.

And when you click on one of the options, you will be redirected to the Google Ads page where you have to create ads for your website and then you have to spend some amount to run that advertisement.

But then what is the benefit of reading such a big blog when you are ended up by paying charges to Google for using Google Keyword Planner.

Wait a minute, this is not it.

You don’t have to click on any of the three options which appear on your screen (if you want to create ads and run them on Google then you may choose one of the options). Instead, you have to click the “Switch to Expert Mode” which is in the blue color.

 Google Keyword Planner - " Switch to expert mode"

When you click on” Switch to Expert Mode” a page containing New Campaign heading appears on your screen. There will be several options on your screen but if you choose them you have to spend money, as they are a campaign. So wisely click on the option which is at the bottom of the page, that is, “Create an account without campaign” as shown below.

 Google Keyword Planner- "Create an account without campaign"

When you click on ” Create an account without a camapign” you will be redirected to a page where some options occur that may confuse you.

There will be options like ” Billing Country”, ” Time Zone” and “Currency”. For that you don’t have to do anything, just click on the Submit button.

 Google Keyword Planner- "Enter business information"

After clicking on Submit your account is ready to use. You will get the option to explore your account.

So, now your account is ready.

 Google Keyword Planner - "Explore your Account"

When you click Explore your account there will be many options appear on your screen, but remember we want to use Keyword Planner.

So, on the right side, you will see an option of “Tools and Setting”. Click on that. The following screen will appear on your desktop:

 Google Keyword Planner- "Keyword Planner section"

Under the “Planning” section which is on the left side the second option you see will be “Keyword Planner”. Click on that.

Now you are finally at your last destination, that is, Google Keyword Research Tool.

You can find your Keywords with most monthly traffic and add it to your post.

How to use Google Keyword Planner ( for beginners)

When you click on the “Keyword Planner” under the “Planning” section. You will be redirected you the page as shown below:

 Google Keyword Planner

There will be broadly two main sections through which you can start your Google Keyword Planner. The two options are as follow:

  1. Discover new keyword: Here you can find new keywords that help you to reach more and more people.
  2. Get search volume and forecasts: Here you can type any keyword and check its monthly traffic and how much expected traffic it will get in upcoming time.

Let us start with Finding “Keywords”

Click on “Discover new Keywords” and put any keyword whose monthly traffic you wanna check.

As here i have entered “SEO”, “SEO score” and “SEO improvement”.

Searching Keywords in  Google Keyword Planner

You can add up to ten keywords in one turn and a domain link.

After that, you have to click on “Get Result”. A box will appear on your screen in which you will get seven columns:

  1. In the first column, you will get the Keywords that you have entered.
  2. In the second column, we will get Average monthly traffic that those keywords get.
  3. The third column is about competition.
  4. The rest four-column contains Ad impression share, Top of page bid (low range), Top of page bid (high bid), and Account status. These are for those who want to run ads on Google.
Keywords idea and Monthly traffic -  Google Keyword Planner

As here you can see that the three keywords we have selected are provided with their average monthly traffic. In addition, we also got 978 keywords ideas from Google Keyword Planner which are similar to our search result.

On the left side of the page there are six broadly classified group in which you can decide what you want to do. As the six groups are:

  1. Keywords Idea: Here you can search Keyword and get its monthly traffic and other mentioned things in the above list.
  2. Grouped Idea: In this section ideas are grouped together, that is, the keywords that contain SEO Analysis are grouped together.
Grouped ideas of Keywords-

When clicked on it gives all keyword ideas with the average monthly traffic and competion.

Group wise monthly traffic-

3. Plan Overview: In this section, you will see the progress of your ad that you have chosen to run on Google.

4. Ad group: In this section, you can click all your desired Keywords and make them group together.

This grouped data is stored in the Ad group section and shows you estimate click get in the next 30 days and maximum CPC that you have to pay Google for running ads.

5. Keywords: Here you can add keywords and check their avg. monthly traffic, max. Cost per Click and number of expected impressions for the next 30 days without grouping them.

6. Location: In this section, you can add locations where the audience you wanna target.

Get “search volume and forecast”

This is used when you have already selected the keywords and now you want to know the average traffic that is going to have in the next 30 days and number of impressions.

You can also get “Historic Metric” of any keyword. Historic Metric means you can see how much traffic the selected keywords have directed.

This is all a beginner a should before starting using Google Keyword Planner

Benefits of using Google Keyword Planner

The benefits of using Google Keyword Planner mentioned below. Just have a look-

  • Research Keywords: You can search for keywords based on your services and blogs that help you in ranking your post on Google and make it appear on Google’s first page. If you want to runs ads and create campaigns that you don’t have to go somewhere else, you just have to create a “New Campaign” and add keywords to them and that’s all.
  • Forecast of Keywords: You can select keywords whose monthly traffic for the next 30 days and the impression you get will be shown in this forecast section.
  • Historical Statistics: You can select any keyword and get its historical statistics. It means that you can get data such as average monthly traffic, impressions for the past one year of that Keyword.


So, finally it is concluded that Google Keyword Planner is one of the best option for Keyword research for free. There may be some issue with it, such as, it shows comparetively less number of Keywords suggestions than other Keywords Research Tools but they all are paid. You have to spend money to get those suggestions.

So for beginners, it is far better to use Google Keyword Planner for Keyword Research.

But if you are capable of spending money and want to run ads on Google than you may go for paid Keyword Tools such as Ahrefs Keyword Tool and Moz Keyword Tools. Before getting into them you can also have 7 days free-trail on them and decide which is better for you.


There are some other Google Tools which you must include while setting up a website.

Out of all the tool which is must is Google Analytics.

Google Analytics is the most important tool as it monitors your monthly traffic. After selecting a Keyword from Google Keyword Planner how will you know that the Keyword is really doing as per your expectations or not?

So for that, you should Sign-up on Google Analytics and for that, you must have a google account.

You should type Google Analytics in the search bar or here i have already inserted its link of it you can simply click on it.

In both the cases you will redirected to the page as shown above. Then you have to click “Start measuring”.

After Sign-up and doing other formality and accepting terms and conditions of Google Analytics you will be redirected to Google Analytics Home page.

Here you have several options such as Real-time audience, Overview, from where most of the traffic is coming and a number of active users on your website.

It also shows you how many impressions you got for your website and how many clicks were made on your link. You can get country wise reports of all the things on Google Analytics.

As you can know from where your link is getting most engagement and which of your link is not working up to your expectations.

So, I suggest you that before signing up for Google Keyword Planner you should go and sign-up for Google Analytics. This will help you in the selection of the audience.

We will discuss in detail about the Google Analytics in some other blogs.

Hope you like this blog, if you really did than share it will your blogger friends and let them also get access to Google Keyword Planner for free.


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